We continuously invest in our people, processes, technologies, and equipment to offer our customers a streamlined and comprehensive solution. We support all aspects of the communication process with omni-channel access and preference consumption/delivery. Our people become an extension of yours, our processes offer flawless execution, and our technology is positioned inside of yours, fully integrated with other platforms and providing a positive experience to all users.

Our strongest and best solution is to become your primary Marketing Execution partner.

Client Company Benefit:

• Improve efficiencies and reduce the cost of the creation, production and distribution of sales and marketing promotional items.

• Automated compliance of promotional items through integration with Vault PromoMats.

• Centralized reporting and analytics through CRM integration to print and fulfillment.

• Reduce dependence on ad agencies for management of print promo items.

• Keep key personnel focused on strategy, not project or vendor management.

• Execute marketing plans using Veeva Commercial Cloud data.

Day to Day Marketing User Benefit:

• Automated management date-to-be-active and expiration date of promotional items through integration with Vault PromoMats.

• Automated item setup through Vault PromoMats integration for elimination of spreadsheets and countless manual hours.

• SSO (Single Sign On) with CRM. Field personnel access and order literature from the CRM system they work in every day. One login, one seamless experience.

• Dashboard metrics at your fingertips.
  

Experience the power of integration with Superior.

• Create a Single Source of Truth. By connecting everything that happens pre- and post-compliance approval, you are connecting the concept phase to the execution phase. Today no fewer than 5 groups or entities have a hand in the process with virtually no connectivity or automation.

• Customized business rules-based solutions crafted for your unique requirements, avoiding generic industry solutions. Whether you are a rare disease company with zero to 12 reps or you have a brand supported by hundreds of reps, the business rules are yours. One size does not fit all at Superior.

• Cost management and containment reporting on literature items with data sent back to Veeva CRM for reporting.

• Centralized management of promotional items pre- and post-compliance approval.

• Centralized literature metrics and analytics.

• Sunshine Act Compliance for journal reprints and other HCP items deemed of value. Systems communicate what you reported and what you delivered to an HCP match.

• Automated inventory management in real time.

Intro to Key Internal and External Teams

With a BRD in place, Superior wants to meet your project management, IT team and any external CRM or Veeva teams necessary to make the project successful.

Project Implementation Plan

Now that the players know each other, the project plan documentation will assign duties, tasks and timeline for completion to reach our go-live objective.

Service Level Agreement (SLA)/ Standard Operating Procedure (SOP)

The SLA will reflect your needs; you expect 95% of rep orders to ship same-day for items on the shelf and the remaining 5% the next day? No problem, rules are set by you and in writing. The SOP will tell us what procedures we use to get there. If there’s a label update and new PI, all orders are available within 48 hours of a new PI being available to ship.

Painless Implementation Process

Duplicate proven methods, managed to the documentation and timelines. Superior orchestrates, client participates.

UAT Testing

We conduct User Acceptance Testing with your selected time. Nothing HCP, patient and field-touching launches without a sign off in UAT.

Go Live

If the above steps are done, you launch with confidence. Superior has been here before, and now so will you.

Continuous Support

You may be a 1 drug company with 3 molecules in the pipeline and need to launch new drugs supported by different teams in the future. Your agency may suddenly come up with a patient adherence program you love that requires print and email opt-in and opt-out communications. Superior is expecting that. We expect your needs to evolve as your company does after going live. This is why our solution is customizable and supported by our IT team.

• Powerful eDelivery Solutions: Integrated eDelivery solutions minimize the need for printing, reducing spend, waste, and storage requirements. Integrate your digital solution with our fulfillment system for seamless operation.

• Recommended Reprint Process: Break the cycle of underperforming assets — item content updates frequently. Our data analysis ensures optimal decisions on quantities to print without burdening your team. We provide the analytics you need to make budgetary decision in seconds.

• Utilization and Rationalization: We efficiently manage usage reports, identify slow movers and target high volume to see if limits should be placed on ordering or require approval to ship. We’ll recommend against reprinting sometimes, even when you have a reapproval because the item is rarely used. This is not the behavior of a print or fulfillment vendor, it’s one of a solution provider.
  

• Customized Business Rules/Solutions:

  We offer proprietary software tailored to your needs. Our nimble approach allows us to customize business rules specific to your company quickly and efficiently. Rare Disease has different needs than big Pharma — we can execute for either.

• QBR (Quarterly Business Review): Measure program successes and changes quarterly or bi-yearly to track SLA/SOP adherence and implement necessary adjustments.

• Design to Save: Superior will work directly with agencies to identify specifications that can improve and save you money on printing or shipping. Things like size, paper weight, and number of colors all directly impact cost. We will do this in partnership with the agency, directly freeing your people up from technical conversations, while documenting the savings for to you present.

• Roster Feed Integration: Our best-in-class API integrates directly with your HR roster feed, automating access for new reps and deactivating former employees seamlessly. This feature also handles territory realignments.

With fewer internal resources, a changing world of data use, a complicated mix of media communications, and the arrival of AI… Can an agency, software, print or fulfillment company offer a best-in-class solution? NO! You need a Marketing Execution Company.

Superior has many partnerships with Pharma agencies all over the country and especially in NYC. We have developed a process collaborating with the agency of record to supplement their efforts, providing simple updates and changes, as well as lower level creative pieces.

Partnership with Agency of Record

Basic updates to existing print pieces is production work, not new design. Agencies of record have a cost structure that covers everything from medical writing to TV. Superior has built partnerships through our clients to help with small updates and lower level creative. We block and tackle while the AOR scores the touchdowns. The result is the client getting more strategy, creative, and branding from their agency and faster, more cost-efficient updates to pieces you already branded and designed.

Repurpose the Graphics You Already Paid For

We create brand new print pieces from existing pieces, as well as HTML emails, PowerPoint slide decks, trade booth graphics, pull-up banners, door drops, etc. Your company pays production rates since the branding is established. This results in substantial cost savings and being quick back through the review process.

Design to Save Program

Agencies are focused on digital; it’s where the majority of marketing work is these days. Superior’s “Design to Save” Program works with agencies prior to compliance review submission to analyze projects for size, paper and color specifications that can be modified without compromising the integrity of the design and realize cost savings. We’ll document the savings in our Quarterly Business Reviews.

Some clients have saved as much as $250K in a single quarter.

By partnering with Superior, you’ll achieve significant cost savings and efficient execution without compromising on creativity or brand integrity.

Traditionally, Printing and Fulfillment Were Separate Businesses

Speed requirements in a digital world, as well as costs and system integration are forcing these two business into one. Shipping from a print vendor to a fulfillment vendor is typically 30% or more of the cost to print. Add up the additional rush shipping, adding more time from one vendor to another, your company is encurring as much as a 40% increase in spend.

Companies are tasked to do much more marketing execution with much fewer internal resources. You now require a vendor that can support all the tactical tasks required to consolidate vendors. These partners must use technology to improve efficiencies and give instant access to insights and data of how your business is performing.

By leveraging these services, your company can achieve a best-in-class solution while optimizing efficiency and cost-effectiveness.

You need a partner who offers the tools, experience, and culture – and understands the level of efficiency necessary – to improve and streamline communication processes at all levels.

That partner is Superior Pharma Solutions.